THE TEAM
Your Optomise Partners.
Behind Optomise is a team with deep experience spanning capital raising, private credit, real estate development, fintech and technology. People used to building, buying, selling, financing, and scaling. This mix of perspectives is what turns capital into opportunity, and opportunity into growth.
Gadi Cohen
Managing Director I B.Bus.Sci CA(SA)
Gadi brings deep commercial insight and a strong focus on creating real-world outcomes through well-structured capital. He has raised over R600 million in equity from individual investors and facilitated 30+ portfolio investments.
His track record includes standout South African real estate developments such as The Rockefeller (Cape Town), The Voco (Rosebank) and The Apollo (Sunninghill), together representing 1,200+ units across award-winning projects.
With in-depth understanding of South Africa’s private credit market, Gadi’s helped channel sustainable funding to a wide range of SMEs. He combines business development, product innovation and tax structuring expertise to build solutions that work.
Yonni Palay
Chief Technology Officer | BSc (Eng), MBA
With a BSc in Information Engineering and an MBA specialising in the management of technology and information, Yonni combines technical depth with commercial perspective to build scalable fintech platforms.
Previously, Yonni served as Software Development Team Lead at Wtax (VAT IT Group), where he led distributed teams across multiple continents and delivered systems that improved operational performance at scale.
As he leads the design and development of the Optomise technology platform, Yonni’s expertise in software architecture, systems design and technology leadership creates seamless, efficient experiences for investors, partners and clients.
Brandon Davis
Chief Operating Officer | BA (Psych), PDBA
Brandon brings a strong blend of commercial leadership, operational strategy and structured finance expertise, with extensive experience in supply chain finance, working capital solutions and SME funding.
He has worked closely with businesses across various sectors, helping structure funding solutions that unlock cash flow and support sustainable growth. His experience spans business development, strategic partnerships, operational design and the implementation of scalable processes that drive efficiency and long-term value.
Combining commercial insight with a people-centred approach, Brandon is focused on strengthening partnerships and building efficient, scalable solutions that create lasting value for clients, funders and corporate partners.